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Mobile Marketing
Research Library
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MobileIron
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The author of this report met with the CIO staff of ten hospitals and health care providers across the U.S. to understand the role mobility was playing in their IT and patient care strategies. Each interviewee was asked the following three questions: 1) What is your business driver for mobility? 2) How are you planning to implement your mobile strategy? 3) What keeps you up at night? Read on to ...
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Technology Business Research (TBR)
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Windows Phone 7 wins over Google Android to become Nokia’s primary operating system.
For Microsoft, the Nokia smartphone partnership is a huge win over Google that will boost Microsoft’s mobile revenue and increase Windows Phone 7 presence. Before now, TBR didn’t perceive Windows Phone 7 as a threat to Google and Apple, but we now believe it has the opportunity to quickly become a major force ...
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Technology Business Research (TBR)
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TBR's Mobile Operators Landscape Review features the following hot topcis surrounding the mobile platform and markets:
- Operators are increasing their focus on emerging and M2M devices.
- Despite increasing price competition, Verizon Wireless retains benchmark lead.
- AT&T maintains postpaid growth while prepaid segment declines.
- Centennial maintains strong margins and high ARPU, ...
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Technology Business Research (TBR)
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Nokia’s share of the smartphone market declined sharply in 4Q10 as its portfolio continues to stagnate: Nokia’s smartphone marketshare fell to 31% in 4Q10, down from 38% in 3Q10 and 40% in 4Q09. Nokia has failed to introduce a blockbuster smartphone since the N95 was released in 2006, one year before Apple’s iPhone first went on sale. Of greater concern, despite more than a year of development ...
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Technology Business Research (TBR)
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AT&T and Verizon are tailoring their business models to take advantage of smartphones, emerging devices and 4G technology in order to offset declining ARPU and slower postpaid subscriber growth. Sprint completed acquisitions of Virgin and iPCS, which boosted its subscriber count, though it still struggled with postpaid subscriber losses during the quarter. T-Mobile’s performance remained ...
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