Introduction to the Enterprise Video Market - Sponsored Whitepaper

Enterprise video usage has become very conspicuous over the past few years. The ability to easily and cost effectively reach out to a large audience through video webcasting and conferencing has been a major catalyst in getting enterprise markets to use video. Enterprise video is no longer seen as “nice to have” and has now started establishing itself as an integral part of everyday business. With an ever expanding base of organizations that depend on video webcasting and conferencing for communication, it is now possible for video to be used in a multitude of different ways within the enterprise. These include marketing communications, emergency broadcasts, corporate training and corporate communications to name a few.

Though the market for technology solutions to manage enterprise video assets is still nascent, it has already started posting impressive growth figures. This growth has materialized because of the increasing volume of enterprise video and thus an ever growing market demand for solutions to help manage and integrate video content within organizational workflows.